The company

35 years of history

AMR's site is based in Elsenheim in Alsace and bears witness to a rich and varied industrial past.

Its history began at the end of the 19th century when a German company constructed the building to set up a cigar factory there. The facility was bought up in the 1950s and became a weaving company.

There was another change six years later when the Lower-Rhine agricultural machine manufacturing company "Heywang" moved in. In 1984 "Heywang" moved out again and the company was taken over by some of its employees…

Carte alsace - AMR

Take-over of the factory by some employees who started making forestry winches and log splitters

The "Ateliers Mécaniques du Ried" company was created.


The firm was bought by Robert Heissler who gave it the name AMR.

Through his impetus, AMR devoted its energies and know-how to developing machines for firewood production


Marketing of the new QUATROMAT semi-automatic saw.

Following 1 year's research and 2 patents, the saw was a resounding success with professionals in the timber industry.

Scie automatique SAT4-700


Great year for AMR which celebrated its 30th anniversary!

AMR is staying on track by maintaining a policy of development and innovation on a day-to-day basis.

30 ans AMR


AMR company changes hands!

Robert Heissler after 10 years at the head of AMR has decided to sell the company and retire.  Gert Unterreiner, the German leader in the distribution of forestry equipment take the opportunity to make his first steps as manufacturer.


AMR, importateur TAJFUN.

Ajoutant ainsi à son catalogue les treuils de débardage et les combinés de sciage-fendage reconnus pour leur fiabilité et leurs performances.

Les produits AMR ont été récompensés par de nombreux trophées innovation et sécurité.


En 2017, AMR rajoute 1500m2 de surface de production et un espace d'exposition et de démonstration.